Supporting Agricultural Sustainability
The sustainability wheel provides a framework and focus that helps us prioritize our sustainability efforts.This is the first in a series of stories leading up to Earth Day on April 22 that highlights Kraft’s sustainability efforts.
April 8, 2008 – Whether it’s coffee, cocoa, dairy, nuts, sugar or wheat, virtually all our products are made of ingredients from the land. Supporting the sustainable sourcing of agricultural commodities is critical for Kraft and one of the focus areas on our sustainability wheel.
Nearly 40 percent of Earth’s land is used for agricultural purposes and no other human activity uses more land or fresh water than agriculture. As the world’s population increases, so does the pressure on the agricultural supply base.
Sustainable farm models cause less water pollution and soil erosion, and support biodiversity. Additionally, these models ensure that farm workers and their families receive decent wages, housing, education and living conditions.
Helping the environment and our business
For more than 15 years, Kraft has been supporting agricultural sustainability models that meet our business needs and help the environment. Our most prominent model is our work with the Rainforest Alliance (RA), a partner since 2003. While we explore opportunities beyond coffee and cocoa, we’re already showing growth with our coffee efforts.
The European Union Away From Home (AFH) business launched RA-certified coffee brands in McDonald’s restaurants across 23 countries in 2007. Our AFH in-store coffee sales for Kenco coffee have grown in the United Kingdom by 13 percent; more than 46 percent for Gevalia in Sweden; more than 12 percent for Jacobs in Germany and Ukraine; and upwards of five percent with Jacques Vabre in France.
What you can do to support agricultural sustainability:
· Garden. Can you change the way you garden? Find ways to improve how you work the soil, water and protect your plants from insects. Idea: Compost or install a rainwater collection system for watering.
· Read labels when shopping. Look for products that have been produced or manufactured in a sustainable way. Many items carry a seal or descriptor, such as Rainforest Alliance, Forest Stewardship Council (FSC), fair trade or identify sustainable co-operatives.
· Compost. This is nature’s fertilizer – not only are you able to garden in a more natural way, you’re diverting waste that would have gone to landfill.
The sustainability wheel provides a framework and focus that helps us prioritize our sustainability efforts.This is the first in a series of stories leading up to Earth Day on April 22 that highlights Kraft’s sustainability efforts.
April 8, 2008 – Whether it’s coffee, cocoa, dairy, nuts, sugar or wheat, virtually all our products are made of ingredients from the land. Supporting the sustainable sourcing of agricultural commodities is critical for Kraft and one of the focus areas on our sustainability wheel.
Nearly 40 percent of Earth’s land is used for agricultural purposes and no other human activity uses more land or fresh water than agriculture. As the world’s population increases, so does the pressure on the agricultural supply base.
Sustainable farm models cause less water pollution and soil erosion, and support biodiversity. Additionally, these models ensure that farm workers and their families receive decent wages, housing, education and living conditions.
Helping the environment and our business
For more than 15 years, Kraft has been supporting agricultural sustainability models that meet our business needs and help the environment. Our most prominent model is our work with the Rainforest Alliance (RA), a partner since 2003. While we explore opportunities beyond coffee and cocoa, we’re already showing growth with our coffee efforts.
The European Union Away From Home (AFH) business launched RA-certified coffee brands in McDonald’s restaurants across 23 countries in 2007. Our AFH in-store coffee sales for Kenco coffee have grown in the United Kingdom by 13 percent; more than 46 percent for Gevalia in Sweden; more than 12 percent for Jacobs in Germany and Ukraine; and upwards of five percent with Jacques Vabre in France.
What you can do to support agricultural sustainability:
· Garden. Can you change the way you garden? Find ways to improve how you work the soil, water and protect your plants from insects. Idea: Compost or install a rainwater collection system for watering.
· Read labels when shopping. Look for products that have been produced or manufactured in a sustainable way. Many items carry a seal or descriptor, such as Rainforest Alliance, Forest Stewardship Council (FSC), fair trade or identify sustainable co-operatives.
· Compost. This is nature’s fertilizer – not only are you able to garden in a more natural way, you’re diverting waste that would have gone to landfill.
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